# Dashboards guides

> Dashboard templates for stores, lead gen, SaaS and agencies: the cards that matter, which tool should count each number, and fair comparisons with last year.

Source: https://sporetag.com/guides/dashboards

A dashboard earns its place when every card answers a question someone acts on, and every number says who counted it. These guides list the cards for each kind of business and show how to compare periods fairly.

- [Ecommerce dashboard template: the cards that matter, and who counts each](https://sporetag.com/guides/ecommerce-dashboard-template.md): An ecommerce dashboard template card by card: revenue, orders, conversion rate and MER first, which tool should count each number, and a worked month.
- [Lead generation dashboard: what to show, and where each lead is counted](https://sporetag.com/guides/lead-generation-dashboard.md): A lead gen dashboard template: leads, lead rate, cost per lead and qualified leads by source, which tool counts each, and how to read a month.
- [SaaS metrics dashboard: signups, MRR and the source of each customer](https://sporetag.com/guides/saas-metrics-dashboard.md): A SaaS metrics dashboard template: signups, cost per signup, MRR and its moves, lifetime value by source, plus MRR vs ARR and churn vs retention.
- [Marketing dashboards for agencies: one for you, one for each client](https://sporetag.com/guides/marketing-dashboard-for-agencies.md): An agency needs two dashboards: a portfolio view that ranks clients by what needs attention, and a client board with three numbers and a target.
- [Year over year comparison in analytics: same dates or same weekdays](https://sporetag.com/guides/year-over-year-comparison.md): YoY growth formula, when to compare 364 days back so weekdays line up, partial months, moving holidays, and what breaks a comparison with last year.