For services and leads
Know which ads bring calls.
Count calls, bookings and forms as goals. Sporetag shows which ad, keyword, post or text brought each one.
- Calls, forms and bookings
- Google and Meta ads
- No developer
A demo feed of six leads for a dental office: bookings, calls and forms. First they arrive with no known source, then Sporetag credits each one to a Google keyword, a Meta ad, a text or an email. Demo data.
Leads come in. Nobody knows from where.
The phone rings. A form comes in. The ad platform claims a few, the rest look like they came from nowhere.
| Keyword | Google reported | Sporetag saw |
|---|---|---|
| emergency dentist | 14 | |
| teeth whitening near me | 9 | |
| dental implants cost | 6 | |
| Total, 3 keywords | 29 |
Better data
Same ads. Now you see every booking.
- Bookings from people who came back later still count
- Calls from taps on your number get a source
- Cut keywords that bring clicks but no bookings
Built for services
The first click books the visit.
Patients search, leave, and come back from a text or a bookmark. Last-click reports give the ad no credit. Sporetag does.
Journeys across days need Attribution mode, on paid plans.
- Day 0Searched "emergency dentist", tapped your ad
- Day 0Read your prices page, left
- Day 2Came back from a text reminder
- Day 2Booked a visit
- Day 30Booked a cleaning
Example journey. Demo data.
What you track
Calls, forms and bookings.
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Calls
Taps on your number
Send an event when someone taps your phone number. It counts as a goal.
Call taps, 30 days 41 Demo data -
Forms
Every form sent
Use your thank-you page as a goal. No code at all.
Forms sent, 30 days 58 Demo data -
Bookings
Bookings by source
Count the booked page, then see the ad or keyword behind each one.
Bookings, 30 days 32 Demo data
How it works for you
From search to booking in four steps.
The real screens in the app. No developer needed.
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Step 01: Add one line
Put Sporetag on your site.
- Add your website address in the app.
- Pick where your site is built. Copy one line.
- Paste it where the guide says. The check turns green.
Where is your site built?
- Shopify
- WordPress
- Squarespace
- Wix
- Webflow
- Framer
- Google Tag Manager
- Plain HTML
<script defer data-site="fernandmoss.example" src="https://sporetag.com/s.js"></script>CopyFirst visit arrived. You are set up.
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Step 02: Tag your ads
Copy the Google template.
- New link, then the Google Ads chip.
- Paste it in Final URL suffix.
- Meta ads have their own template.
Track each ad in Google AdsCopyutm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}- In Google Ads, open the settings of your account or campaign and find Final URL suffix.
- Paste this. Keep auto-tagging on: its gclid helps Sporetag too.
- Save. Google fills in the campaign, ad and keyword for each click.
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Step 03: Count the lead
Add a goal for each kind.
- Bookings: the page after booking.
- Forms: the thank-you page.
- Calls: an event on your phone link.
Add a goal
EventSent from your site with JavaScript.Page visitA path like /thanks. Use * for any part.NameCall tapEvent name or pathCallAdd goal -
Step 04: Read the report
See which keyword books.
- Open Attribution, then By ad set or keyword.
- Pick the Booking goal.
- Cut what brings clicks but no bookings.
By ad set or keyword (utm_term)
Bookings by keyword. Demo data. Keyword Conv. emergency dentist 14 teeth whitening near me 9 dental implants cost 6
- No developer needed
- No changes to your ads
- No cookie banner in Private mode
Your ads stay the same. Your calendar gets clearer.
You pay for what books.
Better targeting
Meta learns who books.
- Goals you tick go to the Meta Conversions API
- Sent from our server, with an event id so each counts once
- On Solo, Studio, Agency and Custom. Google Ads upload (when shipped)
One dashboard
Everything in one dashboard.
Visitors, sources, campaigns and goals on one page. Try it on the demo shop.
- Google1,623
- Instagram595
- Facebook460
- Newsletter404
The plan that fits
Most service businesses start on Solo.
One business, up to five sites. Attribution and Meta included.
- 5 sites
- 100k pageviews and clicks a month
- 250 active short links
- 2 years of history
- Attribution and the Meta Conversions API
Our promise
30 days to decide. Or your money back.
If Sporetag is not right for you, ask within 30 days of your first payment. We refund it in full. No questions asked.
- Cancel any time in Billing
- Export your data as CSV
- Free plan with no card
Questions, answered.
Can it track phone calls?
It counts taps on your phone number, sent as an event. Calls dialed by hand are not tracked, and Sporetag does not record calls.
Does it work with my booking tool?
If your booking tool shows a confirmation page on your site, use that page as a goal. If it runs in a pop-up, send an event when the booking is done.
Can I send leads to Meta?
Yes, on Solo, Studio, Agency and Custom. Tick the goal and pick Lead as the Meta event.
Does it send bookings to Google Ads?
Not yet. Conversion upload to Google Ads is planned. Today Sporetag shows bookings by campaign and keyword in its own report.
Do I need a developer?
No. Paste one line, then mark your thank-you page as a goal. Phone taps need one short line, and the guide shows it.
I already use Google Analytics. Why add this?
Keep it if you like. Sporetag adds what it does not: short links that see the sale, credit by ad set and link, sales sent to Meta, and simple dashboards for clients.
Will it slow my site down?
No. The script is small, loads after your page and sends one short message per page view.
What does it cost?
Paid plans start at $29 a month, with prices on the pricing page. No sales call needed. Free is a small way to try basic stats.
What if it is not right for me?
Ask within 30 days of your first payment and we refund it in full. No questions asked. You can also cancel any time in Billing.
Know which platforms drive revenue.
Set up in minutes. Then watch the first sale come in.