Platforms · Email

Email gets clicks. You see the sales.

Tag every email link with one chip, or one Mailchimp template. Then see which email made the sale.

See how it works

  • Works with any email tool
  • Mailchimp template
  • Sales by campaign

A demo feed of six orders from email. The email tool shows clicks only; Sporetag credits each order to the email that sent it. Demo data.

Which email paid, order by order. Demo data for a made-up shop.

What email tools miss.

Email tools report on the email. What people do on your site is out of their view.

email tool · last 30 daysdemo data
Email clicks404What your email tool shows
Orders it tied to them0The sale is on your site
What that costs youYou keep sending the email that does not sell.
  • Missed

    Opens and clicks

    You see who clicked. Not who bought after.

  • Missed

    Late buyers

    Some readers come back days later from a bookmark or a search.

  • Missed

    Tags that clash

    Many tools add their own tags, named their own way.

Email · three sendsdemo data
Three emails: clicks the email tool showed and sales Sporetag saw. Demo data.
EmailTool showedSporetag saw
October letterclicks only4
Care tipsclicks only7
Restock alertclicks only20
Sales, 3 emails031
Sporetag saw 31 sales tied to emails that only showed clicks.Demo data. Yours will differ.

Better data

Same emails. Now you see which one paid.

  • A row for each email, by campaign
  • Readers who buy days later still count
  • Works with any email tool

Read now, buy later

The click is not the sale.

A reader taps your button, looks around, and buys two days later from a search. Sporetag ties the order to the email.

Journeys across days need Attribution mode, on paid plans.

customer journey · tracked by Sporetagdemo data
  1. Day 0Opened your restock alert
  2. Day 0Tapped the button, looked around
  3. Day 2Came back from a Google search
  4. Day 2Bought, $64
Email tool showed 1 click Not the sale
Sporetag, first touch $64 To the restock alert

Example journey. Demo data.

How Sporetag fills it.

Same ads, same posts. Now each one shows what it sold.

  • Sporetag

    One chip per email

    The Email chip tags the link as email, with your campaign name.

  • Sporetag

    A Mailchimp template

    One link that fills in each campaign by itself.

  • Sporetag

    Sales by campaign

    The dashboard and the attribution report show which email paid.

Set it up

Done in minutes.

These are the real screens in the app. No developer needed.

  1. Step 01: Add one line

    Put Sporetag on your site.

    • Add your website address in the app.
    • Pick where your site is built. Copy one line.
    • Paste it where the guide says. The check turns green.
    sporetag.com/app/startstep 2

    Where is your site built?

    • Shopify
    • WordPress
    • Squarespace
    • Wix
    • Webflow
    • Framer
    • Google Tag Manager
    • Plain HTML
    <script defer data-site="fernandmoss.example" src="https://sporetag.com/s.js"></script>Copy

    First visit arrived. You are set up.

  2. Step 02: Tag the link

    Make a link for the email.

    • Open Links, then New link. Paste the page.
    • Pick the Email chip. Name the campaign.
    • Use the short link as the button link.
    sporetag.com/app/links/newthe app
    Paste your linkhttps://fernandmoss.example/shop/restockThe page people should land on.

    Where will you share this?

    Messages
    • SMS
    • Email
    Social
    • Instagram bio
    • Instagram story
    • TikTok bio
    • Facebook post
    go.fernandmoss.example/restockCreate link
  3. Step 03: Or use Mailchimp

    One link for every send.

    • On a new link, pick Email. Copy the Mailchimp template.
    • Paste the full link as the web address.
    • Mailchimp fills in the campaign id.
    sporetag.com/app/links/newthe app
    Track each send in MailchimpCopy
    https://fernandmoss.example/shop?utm_source=newsletter&utm_medium=email&utm_campaign=*|CAMPAIGN_UID|*
    1. In Mailchimp, select the text or button for your link.
    2. Paste this full link as the web address. A short link cannot fill in tags.
    3. Send. Mailchimp fills in the campaign id. Its merge tag list has others.
  4. Step 04: Count what matters

    Add a goal for the sale.

    • Open Goals and pick Page visit.
    • Use the thank-you page, like /checkout/thanks.
    • Or send an event from your site, like a signup.
    sporetag.com/app/s/fernandmoss/goalsthe app

    Add a goal

    EventSent from your site with JavaScript.Page visitA path like /thanks. Use * for any part.
    NamePurchase
    Event name or path/checkout/thanks
    Add goal
  5. Step 05: See which paid

    Open Campaign in Sources.

    • On the dashboard, open Sources, then Campaign.
    • Each email has a row, with its conversions.
    • Click a row to filter the whole dashboard.
    sporetag.com/app/s/fernandmossdemo data

    Sources

    • Sources
    • Medium
    • Campaign
    • Ad
    Visitors and purchases by email campaign. Demo data.
    CampaignVisitorsPurchases
    october-letter1544
    care-tips1507
    restock-alert10020
  • No developer needed
  • No changes to your ads
  • No cookie banner in Private mode

Your emails stay the same. Your numbers get real.
You send more of what sells.

One dashboard

Everything in one dashboard.

Email beside every other source, with the goals they bring. Try it on the demo shop.

sporetag.com/app · fernandmoss.exampledemo data
Unique visitors5,450+18%
Pageviews12.2k+19%
Conversions2,375+16%
Purchases559+14%
  • Google1,623
  • Instagram595
  • Facebook460
  • Newsletter404

Open the live demoRead a walkthrough

The template

Copy it once. Paste it in Mailchimp.

Mailchimp fills in the names on each click. The same text is on the new link form in the app.

Full link
https://fernandmoss.example/shop?utm_source=newsletter&utm_medium=email&utm_campaign=*|CAMPAIGN_UID|*
  1. In Mailchimp, select the text or button for your link.
  2. Paste this full link as the web address. A short link cannot fill in tags.
  3. Send. Mailchimp fills in the campaign id. Its merge tag list has others.

For Klaviyo and others, turn on their own UTM settings with the same names, or use a short link per email.

What works today.

Checked against the app. Anything not live says so.

Live now

  • The Email chip, with source and medium filled in
  • A Mailchimp template with the campaign id
  • Sales by campaign on the dashboard and in the attribution report
  • Short links that ignore tags added on top, so yours win

UTM presetsTracking ads with UTMsGoals and events

Our promise

30 days to decide. Or your money back.

If Sporetag is not right for you, ask within 30 days of your first payment. We refund it in full. No questions asked.

  • Cancel any time in Billing
  • Export your data as CSV
  • Free plan with no card

Questions, answered.

Which email tools does it work with?

Any of them. A short link or a tagged link works in every tool. Mailchimp has a ready template; for Klaviyo and others, use their UTM settings with the same names.

My email tool adds its own tags. Is that a problem?

On a short link, no: the short link uses Sporetag's tags and ignores tags added on top. On a full link, turn the tool's tags off or use the same names.

Can I see revenue per email?

Yes, when your site sends a value with the sale event. The attribution report then shows revenue next to each campaign.

I already use Google Analytics. Why add this?

Keep it if you like. Sporetag adds what it does not: short links that see the sale, credit by ad set and link, sales sent to Meta, and simple dashboards for clients.

Will it slow my site down?

No. The script is small, loads after your page and sends one short message per page view.

What does it cost?

Paid plans start at $29 a month, with prices on the pricing page. No sales call needed. Free is a small way to try basic stats.

What if it is not right for me?

Ask within 30 days of your first payment and we refund it in full. No questions asked. You can also cancel any time in Billing.

Know which platforms drive revenue.

Set up in minutes. Then watch the first sale come in.