Short links

Make short links on your own go. domain or go.sporetag.com, track each place you share them, and follow each click to the visit and the sale.

A short link is a short address that sends people on to a long one. Sporetag counts each click. When the link leads to a site you track, it also shows the visits and goals that came after the click.

Make a link

Open Links and choose New link.
Paste your link, the page people should land on.
Pick where you will share it: SMS, Email, Instagram bio, Meta ads, QR code and more. The tracking fills in for you.
Check the Campaign name. It starts from the link's name, or from your last campaign.
Choose Make link.

Next you see your link with a big Copy link button. You can also copy the full link for ads, download the QR code, or make the same link for other places in one tap.

You need a confirmed email to make links. That is one of the ways we keep the shared domain free of spam.

Your domain

New links get six random letters and numbers, like go.sporetag.com/a8Kd2Q. On paid plans you can choose your own ending, like go.sporetag.com/spring. A few words are reserved and cannot be used.

Use your own domain, like go.yourbrand.com/spring, on any paid plan. People, Meta, Instagram and email filters trust your own name more. New links start on it once it is verified. See Custom short domains.

Tracking, made simple

Each place you pick fills in the tracking tags for you, in one style: lowercase with hyphens. Anything you type is tidied the same way, so Spring Sale becomes spring-sale and your reports group it.

The tags themselves sit under Advanced (UTM fields). You rarely need to open it. See UTM presets for what each place sets, and save your own.

If you paste a link that already has UTM tags, they move into the fields. Other parts of the address stay as they were.

Short link or full link

Short link: for SMS, bios, stories, DMs, email and QR codes. It is short, it counts each click, and you can change where it goes.
Full link: for ads. The ad opens your page directly, with the tags on it. Copy it with Copy full link on the link's page.

For per-ad tracking in Meta, Google, TikTok and Microsoft ads, see Tracking ads and email.

Follow the click to the sale

When the destination is on a site in your account, the redirect adds _st and the link id to the address. The script reads it on the landing page, then removes it from the address bar. Goals that visitor reaches later that day count for the link. In Attribution mode the link keeps the credit for 90 days.

Link stats

Each link shows:

Clicks over time.
Where the clicks came from, by referrer.
Countries and devices.
For a tracked site: the visits and goals that followed.

Variants

One offer often goes to many places. On the link's page, tick the places under Make variants and choose Make variants. Each one gets its own short link and tags. The group shows the total, with a row for each place.

Safety checks

Every destination is checked when you save it:

It must start with http:// or https://.
It cannot hold a username or password.
It cannot be another link shortener or redirector.
It is checked against Google Safe Browsing.

Links are checked again at least once a day. A link that turns up on a blocklist is turned off and answers with a short error instead of redirecting.