An honest comparison
Sporetag vs Matomo.
Matomo is a full, open source analytics suite that you can host yourself or rent in the cloud. It has far more reports than Sporetag. Sporetag is simpler and adds the link and ad side.
Facts about Matomo checked October 2026 on its own pages. Sources are linked next to each one.
| Question | Sporetag | Matomo |
|---|---|---|
| Open source and self-host | No | Yes, Matomo |
| Deep reports and heatmaps | No | Yes, Matomo |
| Simple, one page | Yes, Sporetag | Many reports |
| Cookieless by default | Yes, Sporetag | Your setup |
| Short links for texts, emails and bios | Yes, Sporetag | Not offered |
| Sales sent to Meta | Yes, Sporetag | Not listed |
Every row is explained below, with sources.Checked October 2026.
Where Matomo leads
Matomo is ahead here.
The strongest reasons to choose Matomo today. Each one links to Matomo's own page.
- It is open source under GPL v3. The self-hosted Community edition is free. GitHub: Matomo
- Cloud includes 30 websites and 30 team members. Matomo: pricing
- Cloud keeps raw data 24 months and reports forever. Matomo: pricing
- Cloud has funnels, heatmaps, session recordings, A/B tests and a Google Analytics importer. Matomo: pricing
- Cloud data is stored in Europe, and it offers white label with your logo and colors. Matomo: pricing
Where Sporetag fits
Where Sporetag fits.
Things you can check in the docs and on the pricing page.
- One simple page of stats. No plugins or settings to learn.
- Private mode is cookieless by default. Matomo says consent depends on how you set it up.
- Short links, QR codes and custom short domains in the same dashboard.
- Meta Conversions API, plus an Events API for sales from your server.
- Client dashboards and weekly reports on Studio and Agency.
Side by side.
Monthly billing. Matomo facts checked October 2026.
| Feature | Sporetag | Matomo |
|---|---|---|
| Price at 100k | $29 a month (Solo) | $42 a month (Cloud, 100k hits) |
| Sites | 5 on Solo, 25 on Studio | 30 on Cloud |
| Self-host | No | Yes, free |
| Open source | No | Yes, GPL v3 |
| Heatmaps, recordings, A/B tests | No | Cloud |
| History | 2 years on paid plans | Raw 24 months, reports forever |
| Banner needed | No banner in most places, Private mode | Depends on your setup |
| Short links and QR codes | Yes | Not offered |
| Meta Conversions API | Paid plans | Not listed |
Sources for Matomo, checked October 2026
Which one to pick.
Pick Matomo if
- You want to host it yourself, or need open source.
- You need heatmaps, recordings or A/B tests.
- You want a Google Analytics importer and deep reports.
- You have many sites and team members.
Pick Sporetag if
- You want one page you can read in a minute.
- You share links in texts, emails and bios and want to see the sales.
- You run Meta ads and want sales sent from the server.
More comparisons.
Other analytics tools, side by side.
Make up your own mind.
A comparison written by one side is only a start. Read the docs, then try it on one site.