An honest comparison
Sporetag vs Fathom.
Fathom is a polished, simple analytics tool that is generous with sites. It costs less than Sporetag for plain stats. Sporetag adds short links, attribution and Meta, but includes fewer sites.
Facts about Fathom checked October 2026 on its own pages. Sources are linked next to each one.
| Question | Sporetag | Fathom |
|---|---|---|
| Lowest price for plain stats | No | Yes, Fathom |
| 50 sites on the first plan | 5 | Yes, Fathom |
| History while subscribed | 2 years | All of it |
| Short links for texts, emails and bios | Yes, Sporetag | Not offered |
| Sales sent to Meta | Yes, Sporetag | Not listed |
| Cookieless | Yes, Sporetag | Yes, Fathom |
Every row is explained below, with sources.Checked October 2026.
Where Fathom leads
Fathom is ahead here.
The strongest reasons to choose Fathom today. Each one links to Fathom's own page.
- It costs $15 a month at 100k pageviews and $60 at 1M. Fathom: pricing
- Every plan includes at least 50 sites. Fathom: pricing
- You keep your full history for as long as you subscribe. Fathom: pricing
- EU visitors reach EU servers, and their IP address is removed there. Fathom: EU isolation
- Every plan has an Analytics API and shared dashboards. Fathom: pricing
Where Sporetag fits
Where Sporetag fits.
Things you can check in the docs and on the pricing page.
- Short links, QR codes and custom short domains, tied to the visits they bring.
- Meta Conversions API and an attribution report on every paid plan.
- An Events API for sales from your server.
- Weekly email reports for clients on Studio and Agency.
- White label client dashboards and reports on Agency.
Side by side.
Monthly billing. Fathom facts checked October 2026.
| Feature | Sporetag | Fathom |
|---|---|---|
| Price at 100k pageviews | $29 a month (Solo) | $15 a month |
| Price at 1M pageviews | $79 a month (Studio) | $60 a month |
| Free plan | Basic stats, 1 site | No, a 7-day trial with a card |
| Sites | 5 on Solo, 25 on Studio, 100 on Agency | 50 on every plan |
| History | 2 years on paid plans | Full history while subscribed |
| Short links and QR codes | Yes | Not offered |
| Meta Conversions API | Paid plans | Not listed |
| Shared dashboards | Studio and Agency | Every plan |
| API | Events API, to send events | Analytics API, to read stats |
| Open source | No | Only the old Fathom Lite (MIT) |
Sources for Fathom, checked October 2026
Which one to pick.
Pick Fathom if
- You only need plain stats at the lowest price.
- You want unlimited history.
- You need an API to read your stats today.
Pick Sporetag if
- You share links in bios, emails or print and want to see what they bring.
- You want sales sent to Meta from the server.
- You report on ads to clients every week.
More comparisons.
Other analytics tools, side by side.
Make up your own mind.
A comparison written by one side is only a start. Read the docs, then try it on one site.