An honest comparison
Sporetag vs Umami.
Umami is open source, easy to host yourself, cheaper, and has a generous free tier. Sporetag is closed source and hosted only, and it adds the link and ad side.
Facts about Umami checked October 2026 on its own pages. Sources are linked next to each one.
| Question | Sporetag | Umami |
|---|---|---|
| Bigger free tier | No | Yes, Umami |
| Open source and self-host | No | Yes, Umami |
| Session replay and heatmaps | No | Business |
| Short links for texts, emails and bios | Yes, Sporetag | Not offered |
| Sales sent to Meta | Yes, Sporetag | Not listed |
| Cookieless | Yes, Sporetag | Yes, Umami |
Every row is explained below, with sources.Checked October 2026.
Where Umami leads
Umami is ahead here.
The strongest reasons to choose Umami today. Each one links to Umami's own page.
- It is open source under the MIT license, and you can host it yourself. GitHub: Umami
- The free Hobby plan includes 100k events a month for 1 site. Umami: pricing
- Pro covers 1M events for $20 a month, for up to 20 websites. Umami: pricing
- Pro has funnels and retention. Business adds session replay and heatmaps. Umami: pricing
- The cloud and self-hosted versions share the same analytics features. Umami docs: Cloud
Where Sporetag fits
Where Sporetag fits.
Things you can check in the docs and on the pricing page.
- Short links, QR codes and custom short domains in the same dashboard.
- Meta Conversions API, plus an Events API for sales from your server.
- Client dashboards and Monday email reports with your logo, on Studio and Agency.
- White label on Agency, for $199 a month. Umami has it on Business, for $200.
Side by side.
Monthly billing. Umami facts checked October 2026.
| Feature | Sporetag | Umami |
|---|---|---|
| Free plan | 5k pageviews and clicks, 1 site | 100k events, 1 site |
| Price at 1M | $79 a month, 25 sites | $20 a month, 20 sites |
| History | 30 days free, 2 years paid | 6 months free, 2 years on Pro |
| Short links and QR codes | Yes | Not offered |
| Meta Conversions API | Paid plans | Not listed |
| Attribution report | Paid plans | Pro and up |
| White label | Agency, $199 a month | Business, $200 a month |
| Session replay and heatmaps | No | Business plan |
| Open source | No | Yes, MIT |
| Self-host | No | Yes |
Sources for Umami, checked October 2026
Which one to pick.
Pick Umami if
- You want to host it yourself, or need an MIT license.
- You want a bigger free tier, or the lowest price at 1M.
- You need funnels, retention or session replay.
Pick Sporetag if
- You want short links and site stats in one place.
- You run Meta ads and want conversions sent from the server.
- You make reports for clients every week.
More comparisons.
Other analytics tools, side by side.
Make up your own mind.
A comparison written by one side is only a start. Read the docs, then try it on one site.