Custom events and goals

Pageviews tell you who came. Events and goals tell you who did something.

Send a custom event

Once the script is on the page, call sporetag with an event name.

sporetag('Signup');

You can add details as props. Keep values short: plain strings or numbers.

sporetag('Purchase', { plan: 'Pro', value: 49, currency: 'USD' });

Events from the browser count toward your monthly allowance like pageviews.

The script loads with defer, so call sporetag from code that runs after the page has loaded, such as a click handler or a form's submit handler.

Make a goal

A goal is something you want to count as a conversion. Open the site, then Goals, then Add goal. There are two kinds.

See goals in the dashboard

Each goal shows its conversions and its conversion rate: the share of visitors who reached it. Filter by source, campaign or short link to see which one brought the people who converted.

Send a goal to Meta

In the site's Integrations tab, tick a goal under Goals to send and its conversions go to the Meta Conversions API, from the browser and from your server. See Meta Conversions API.

Events from your server

Some events only your server knows about, like a paid order. Send those with the Events API.