Walkthrough 02 · Demo shop · Demo data

The bio link that sold more than the ads.

The demo plant shop pays for Meta ads. It also posts on Instagram, which costs nothing. Its bio link has a short link on it. Here is what that showed.

Bio link visits595
Bio link purchases108
Meta ad purchases47
TikTok bio purchases14

Try it on the live demo Start tracking

The demo shop is made up. The live demo reshuffles each hour, so its numbers differ a little. The story stays the same.

The clicks

3 clicks in the dashboard.

The same screens you get. Nothing to set up beyond the script, a goal and tagged links.

Step 01: Look at sources

Open Sources.
- Google brings the most visitors.
- Instagram comes third, ahead of Facebook ads.
- Visitors alone do not say who buys.
sporetag.com/app/s/fernandmossdemo data
Sources
- Sources
- Medium
- Campaign
- Ad
- Ad set or term
Visitors by source. Demo data.
Source Visitors

Google 1,623
Direct / None 986
Instagram 595
Facebook 460
Newsletter 404
Pinterest 294
TikTok 200
Step 02: Pick the goal

In Goals, click Purchase.
- Now the dashboard shows only buyers.
- Instagram jumps to second place.
- The paid ads come fourth.
sporetag.com/app/s/fernandmossdemo data
Sources
- Sources
- Medium
- Campaign
- Ad
- Ad set or term
Buyers by source, filtered to the Purchase goal. Demo data.
Source Visitors

Google 152
Instagram 108
Direct / None 98
Facebook 47
Newsletter 31
Pinterest 29
TikTok 14
Goal is PurchaseDemo data.
Step 03: Open the link

In Links, open the bio link.
- Clicks, then visits, then purchases.
- All 108 came through this one link.
- No ad spend on it at all.
sporetag.com/app/links · ig-biodemo data
go.fernandmoss.example/ig-bio

to fernandmoss.example/shop
1. Clicks626
2. Visits595
3. Purchases108

Visitors by source. Demo data.
Source	Visitors
Google	1,623
Direct / None	986
Instagram	595
Facebook	460
Newsletter	404
Pinterest	294
TikTok	200

Buyers by source, filtered to the Purchase goal. Demo data.
Source	Visitors
Google	152
Instagram	108
Direct / None	98
Facebook	47
Newsletter	31
Pinterest	29
TikTok	14

What the owner learned.

The bio link sold more than twice what the Meta ads did, for no ad spend.
Posts that point to the bio link are worth more time.
Next step: one short link per story, to see which posts drive it.

On the live demo, click Purchase in Goals and look at Sources.

Try it on the live demo

More walkthroughs

Two more stories.

Walkthrough 01 · Demo shop · Demo data Three ad sets looked equal. One made the sales. 3 ad sets139 to 165 visits each Read the walkthrough Walkthrough 03 · Demo shop · Demo data Which email actually paid. 3 emails404 email visits Read the walkthrough

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