Walkthrough 03 · Demo shop · Demo data
Which email actually paid.
The demo plant shop sent three emails last month. Its email tool showed clicks. Sporetag showed what those clicks bought.
- Emails3
- Email visits404
- Purchases31
- From one email20
The demo shop is made up. The live demo reshuffles each hour, so its numbers differ a little. The story stays the same.
The clicks
3 clicks in the dashboard.
The same screens you get. Nothing to set up beyond the script, a goal and tagged links.
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Step 01: Keep only email
Open Medium. Click email.
- The Email chip tagged every link as email.
- Now the dashboard shows only email visits.
- A chip at the top shows the filter.
Sources
- Sources
- Medium
- Campaign
- Ad
- Ad set or term
Visitors by medium. Demo data. Medium Visitors social 795 paid-social 460 email 404 print 106 -
Step 02: Open Campaign
Each email is a campaign.
- Three rows, one per send.
- The letter and the tips got the most visits.
- The restock alert got the fewest.
Sources
- Sources
- Medium
- Campaign
- Ad
- Ad set or term
Email visitors by campaign. Demo data. Campaign Visitors october-letter 154 care-tips 150 restock-alert 100 Medium is emailDemo data. -
Step 03: Pick the goal
In Goals, click Purchase.
- Now only buyers from email.
- The restock alert made 20 of 31 sales.
- The monthly letter made four.
Sources
- Sources
- Medium
- Campaign
- Ad
- Ad set or term
Email buyers by campaign, filtered to the Purchase goal. Demo data. Campaign Visitors restock-alert 20 care-tips 7 october-letter 4 Medium is email · Goal is PurchaseDemo data.
What the owner learned.
- The email with the fewest clicks made the most sales.
- People open the monthly letter to read, not to buy.
- Next step: send restock alerts more often, and keep the letter for news.
On the live demo, click email under Medium, then Purchase in Goals, then open Campaign.
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