Sign inBook a setup callStart tracking
Product
Product overviewHow it worksLive demoFree tools
Product
DashboardsClient reportsAutomationsProfilesAssistant
By what you run
Online storeServices and leadsCreatorsAgencies
Platforms
Meta adsGoogle AdsTikTokInstagramEmailSMS
Resources
DocsGuidesGlossaryWalkthroughsEvents APICompareSecurity
PricingSign in
Start trackingBook a setup call

Glossary

Bounce rate

The share of visits or sessions that ended without engagement; each tool defines it differently.

In GA4, bounce rate is the percentage of sessions that were not engaged, which is 100 percent minus the engagement rate. A session is engaged if it lasted over 10 seconds, had a key event, or had 2 or more page views (Google).

Universal Analytics counted any single-page session as a bounce, however long it lasted. Sporetag counts a visit with one pageview and under 10 seconds on the page. Because definitions differ, compare bounce rates only within one tool. See bounce rate in GA4.

Related terms

Bounce rate in GA4: what it means now, and when to worryGA4 defines bounce rate as the share of sessions that were not engaged. The rule, the formula, how it differs from the old one, and when a high rate matters.Metrics explained · 4 min readAverage session duration and time on page: how each tool measures itWhy GA4, Universal Analytics and privacy tools report different session durations and time on page, the exact method each one uses, and which number to trust.Metrics explained · 5 min read

All 58 terms · Spotted a mistake? Email hello@sporetag.com.