Exit rate
The share of a page's views that were the last in their visit.
Exit rate = exits from a page ÷ views of that page. Every visit ends somewhere, so every page has some exits.
It differs from bounce rate: a bounce is a whole visit that was not engaged, while an exit is just the last page, whatever happened before. A high exit rate on a checkout step is a warning; on an order confirmation page it is expected.
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