Cookieless tracking
Also called cookieless analytics, cookie-free analytics.
Measuring visits without storing cookies or other data on the visitor's device.
Cookieless analytics recognize a visitor without storing anything in the browser. A common method hashes the IP address and browser string with the site and a salt that changes daily, so a visitor is recognized within a day and not after.
Benefits: nothing stored on the device, so the EU's ePrivacy consent rule for storage is usually not triggered, and no cross-site tracking. Costs: no memory across days, so multi-day attribution is not possible. The IP address is still processed, so the GDPR still applies. See cookieless analytics and GDPR.
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