Enhanced conversions
Google Ads' feature that sends hashed customer details with conversions to improve matching.
Enhanced conversions add first-party customer data, such as an email address, hashed with SHA-256, to the conversions you send Google Ads, from the tag on your site or with an upload. Google uses it to match conversions to signed-in Google accounts that clicked or saw an ad, which recovers conversions where cookies or click ids were lost.
There are versions for web purchases and for leads that close later. Your privacy notice and consent setup must cover sharing that data with Google.
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