Consent banner
Also called cookie banner, cookie consent banner, CMP.
The notice that asks visitors to accept or decline cookies and similar tracking on a website.
A consent banner asks the visitor before a site stores or reads information on their device for purposes that are not strictly necessary, such as advertising and most analytics. In the EU, that rule comes from the ePrivacy Directive, and the consent itself must meet the GDPR standard: freely given, specific, informed and unambiguous, and as easy to withdraw as to give (EDPB).
What makes a banner valid in practice: no ticked boxes, a reject choice as easy as accept, nothing stored before the answer, and the answer respected on every later page. Tags then follow the answer; Google's tags read it through consent mode.
Whether you need one depends on what you run and where your visitors are. Analytics that stores nothing on the device, such as cookieless tracking, often needs no banner; ad pixels almost always do. The UK regulator is revising its guidance on storage and access technologies (ICO), so check current rules for your market. Sporetag's built-in banner, for 90-day tracking, stores nothing until the visitor accepts. See cookieless analytics and GDPR.
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