Landing page
Also called entry page.
The first page a visitor sees in a visit, or a page built for one campaign.
In analytics, the landing page (or entry page) is the first page of a visit. In marketing, it also means a page built for one campaign, with one offer and one call to action.
Reading results by landing page shows where visits start and how each entry point converts. Direct visits landing deep on a campaign page usually mean a link lost its UTM tags.
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