Guides
Metrics explained
Bounce rate, sessions, users and conversion rate sound standard, but each tool defines them a little differently. These guides give the exact definitions, so a report means what you think it means.
Bounce rate in GA4: what it means now, and when to worryGA4 defines bounce rate as the share of sessions that were not engaged. The rule, the formula, how it differs from the old one, and when a high rate matters.Visitors, sessions and pageviews: how each tool counts themWhat a user, a session, a visit and a pageview are in GA4, Shopify and privacy-first tools, why the counts differ, and which one to report.Average session duration and time on page: how each tool measures itWhy GA4, Universal Analytics and privacy tools report different session durations and time on page, the exact method each one uses, and which number to trust.How to set up goals and conversions without a developerFour ways to count sales, leads, bookings and signups without writing code, how to do each in GA4, and the checks that keep a goal honest.