Segments and best send time

Group customers by source, spend and activity, send groups to Klaviyo, Mailchimp or Attentive, and reach each person at the hour they are most likely to act.

Two things Sporetag knows that your email and text tools do not: where each customer came from, and when they tend to act. Segments and the best send time put that to work.

Both are on paid plans: Solo, Studio, Agency and Custom, with customer profiles filling in.

Segments

A segment is a saved group of customers. Open your site's Customers tab, then Segments, then New segment.

Pick any of these. A customer has to match all of the ones you pick:

Rule	Matches
First source	Where they first came from, like `instagram`
Last source	Where they came from most recently
Ad platform, campaign, short link	On the first or the last touch (under More options)
Orders, at least	People with this many orders or more
Lifetime value from, to	People who spent in this range
Last seen	Seen in the last 7, 30, 90, 180 or 365 days
Email and texts	Opened or clicked an email, clicked a text, or either, in the last 90 days

Count people shows how many match before you save. After saving, See them opens the customer list filtered to the segment, and Export CSV there downloads it.

A site can have up to 50 segments.

Send a segment to your email or text tool

Under Send to, tick any connected Klaviyo, Mailchimp or Attentive. Then:

Tool	The segment becomes
Klaviyo	A list named `Sporetag:` and the segment name
Mailchimp	A tag with that name on each member
Attentive	A segment with that name

Every 15 minutes, Sporetag adds people who now match and removes people who stopped matching.

Only people the tool already has are sent. Sporetag never adds new contacts to a tool and never changes anyone's consent.
Attentive is updated by email, so it needs Show customer emails on.
Unticking a tool, or deleting the segment, stops the updates. The list, tag or segment stays in the tool.

Best send time

Each customer page has a Best time to send card: the hour and day that person is most likely to act, and the time zone it is in.

How it is worked out

Every time a customer does something, Sporetag adds a weight to that hour of their week:

What they did	Weight
An order	4
A click (email, text or short link)	3
A visit or an event	2
An email open	1
An email or text sent to them	0

Opens count little because many mail apps open mail on their own. Sends count nothing: they say when you mailed, not when the person was around.

Then:

The week is moved into the customer's time zone, from their Klaviyo profile when it has one, else your site's time zone.
Each hour is smoothed with the hours next to it, so 6:55 and 7:05 count together.
The busiest hour of the day is the best send hour. The busiest day is the best day.

Customers with little history (less than about two clicks' worth) get your site's pattern instead: everyone's weeks added up, each person counted once, so a few busy customers do not decide for all. The card says when it uses the site's pattern.

Times move by whole hours at today's offset from UTC. A time zone with a half hour, or a visit from before a daylight saving change, can be an hour off.

Best hours on the Customers tab

The Best hours to send card shows the site's pattern by hour of the day, with the best hour and day.

Your site's time zone is the one most of your customers have, or UTC when none is known. To set it, open Times in ... under the chart, pick yours and save.

What your tools get

Each connected tool gets sporetag_best_send_hour (0 to 23) and sporetag_timezone (Mailchimp: STBESTHR and STTZ) on each person. Build segments in the tool on them, such as people whose best hour is between 6 PM and 9 PM, and send each group at its hour.