Orders from your checkout

If you sell through WooCommerce, PayPal, ClickFunnels, SamCart, ThriveCart or Kajabi, your checkout can send each order to Sporetag the moment it is paid. You copy one address into the checkout. Nothing to install.

Each order counts the same way a Stripe sale does: it lands on the buyer's profile, adds to revenue, shows in the attribution report, and goes to your ad accounts when you send results to them. Refunds come off, and a subscription's later payments count as renewals for the same buyer.

Connecting works on every plan. Counting orders in Customers, revenue and your ad accounts is on Solo, Studio, Agency and Custom. On Free, the sheet still shows that each order arrived.

Connect#

1. Open your site, then Settings, then Integrations.
2. Under Sales from your checkout, click Connect next to your checkout.
3. Copy the address in the sheet and paste it where the sheet says. The steps for your checkout are right there.
4. Leave the sheet open. It says Waiting for your first order, then turns green with the order number when the first one arrives: "Connected. We got order #1234."

Someone else runs your checkout? Click Send to my web person. It opens an email with the address and the steps, from your own email.

The address is secret. Anyone who has it can send orders to your site, so keep it private. To stop it, open the sheet and click Disconnect. The address stops at once. Connect again for a new one.

Each checkout#

WooCommerce

In WordPress: WooCommerce, Settings, Advanced, Webhooks, then Add webhook. Set Status to Active, Topic to Order updated, paste the address into Delivery URL and the secret from the sheet into Secret, and click Save webhook.

• Checked how: WooCommerce signs each order with the secret (the X-WC-Webhook-Signature header). An order without the right signature is refused.
• When you save, WooCommerce checks the address. The sheet then says WooCommerce reached us.
• Counts an order once it is paid (Processing or Completed). Refunds come off as you make them.
• The UTMs and landing page WooCommerce's order attribution kept go on the profile.
• Using the Sporetag WordPress plugin too? The same order is counted once.

PayPal

In PayPal: click your name, Account Settings, Notifications, then Update next to Instant payment notifications. Click Choose IPN Settings, paste the address into Notification URL, pick Receive IPN messages (Enabled), and click Save.

• Checked how: Sporetag sends each message back to PayPal, which confirms it sent it. No PayPal app or keys are needed.
• PayPal sends to one address. If another tool already uses it, ask your web person before you change it.
• A subscription's first payment counts as an order, the next ones as renewals. Refunds and reversals come off.

ClickFunnels

In ClickFunnels: Workspace Settings, Webhooks, then add a webhook endpoint. Paste the address as its URL and pick the events orders/invoice.paid and orders/invoice.refunded.

• Checked how: the secret address. For a second check, paste the secret ClickFunnels shows for the endpoint into the sheet (Add ClickFunnels' secret). From then on, every order must carry ClickFunnels' signature.
• Renewal invoices count as renewals. A full refund comes off; ClickFunnels does not say how much a part refund was, so it shows on the profile with no amount.
• The UTMs and landing page ClickFunnels kept for the contact go on the profile.
• Test orders show in the sheet and are not counted.

SamCart

In SamCart: Apps, search for Webhooks, Install. Paste the address into Notify URL and click Connect. Then + Add New Rule, keep Global Rule, pick Send NotifyURL Post for Orders and the trigger Order completed, and click Add Rule. For refunds and renewals, add two rules with Send NotifyURL Post: Product refunded and Subscription charged.

• Checked how: the secret address. SamCart does not sign its webhooks.
• SamCart's orders do not say a currency, so they count in your reporting currency, or US dollars if you have not set one.

ThriveCart

In ThriveCart: Settings, API & Webhooks, then Webhooks & notifications. Add a webhook named Sporetag and paste the address as its URL.

• Checked how: the secret address. ThriveCart also sends your account's secret word; Sporetag does not ask for it, so there is one thing to copy, and never keeps it.
• To check it works, place an order in a product's test mode. It shows in the sheet and is not counted.
• Subscription payments count as renewals. Refunds come off.

Kajabi

In Kajabi: Settings, Third Party Integrations and Webhooks, the Webhooks tab, then Create Webhook. Pick Payment Succeeded, paste the address under Endpoint URL, and click Add Webhook. Kajabi's webhooks are on its Growth and Pro plans.

• Checked how: the secret address. Kajabi does not sign its webhooks.
• Kajabi sends no refunds and does not say whether a payment is a subscription's first or a later one, so each payment counts as an order.

Any checkout#

Any tool that can send a webhook works, including Zapier and Make. Connect Any checkout, and send a POST to the address as JSON or a form when an order is paid.

curl -X POST "YOUR_ADDRESS" \
  -H "Content-Type: application/json" \
  -d '{"order_id":"1042","value":49,"currency":"USD","email":"buyer@example.com","products":["Course"]}'

Checked how: the secret address.

How orders tie to visits#

A checkout knows the buyer's email, not their visit. Sporetag ties the order to the visits before it when the buyer gave the same email on your site, in a form Sporetag reads or through sporetag('identify', ...), and the site is in 90-day tracking. UTMs and click ids the checkout kept (WooCommerce, ClickFunnels, or your own fields) count too. An order that is not tied still counts in revenue, under Direct.

Good to know#

• Each order counts once, however often the checkout sends it. Sporetag keys it by the checkout and its order id.
• An order already counted another way, such as the Stripe connector reading the same charge, is not counted again when the checkout sends the charge id (ThriveCart and SamCart do).
• Orders from before you connect are not read. Each checkout sends new orders only.
• Sporetag keeps the order number and when the last one came, to show in the sheet. Names and emails go only on the buyer's profile.